I read this article re: Warner Bros. bemoaning the $0.99 rental price Apple wants to charge customers per episode. Perhaps I’m dense, but at 24 episodes per season that works out to approximately $24 to simply rent it. Not own it. Rent it! For a few extra bucks you can actually buy it on DVD. If anything, $0.99 is too expensive. It should be $0.25 or something similar. The only way $0.99 would make sense is if you could watch it forever on an on-demand type of system. But to only be able to rent it for 24 hours at $0.99 is stupid. And, yeah, I know you can keep on disk for 30 days before you watch it, but once you decide to watch it you have 24 hours within which to watch the episode. Ugh. It’s one reason I will continue to not rent from these types of services and instead just by my DVDs from Chapters or Amazon. Often times if I wait a year I can get the whole season for $25 – 30, which is effectively the cost of renting the episodes. The goal of the media firms should be to push convenience. The only



